The context layer
Clean tracking, trusted data and clear business goals, so AI works from facts.
A senior growth and media collective
New York · essorgrowth.com
Measurement you can trust. Acquisition that pays back. Senior people doing the work.
Essor is a growth and media partner for B2B software, ecommerce and consumer brands, and agencies. We find out which part of your spend is working, fix what isn't, and stay to run it if you'd like us to.
Clients
Who we help
Teams spending real money on growth who can't say with confidence what it's buying.
Who we work with
- B2B software and technology companies
- Ecommerce and consumer brands
- Agencies that need white-label media delivery
What brings them in
- Rising CAC, unclear return
- Reporting that doesn't reconcile
- A new channel, market or growth motion
- An empty or stretched growth seat
- A small team that needs senior direction
- Agency client work that needs stronger strategic oversight
- Manual reporting and workflows AI could take off your plate
About
Who you'll work with
Essor is a collective of senior growth and media specialists. Between us, we've run growth, paid media and measurement inside a global commerce platform, a leading social app and one of the world's largest retailers, and on the agency side for one of the biggest names in search.
Every engagement is led by a senior operator who sets up the work, reads the results and owns the recommendation.
- Experience
- Global commerce, consumer social, retail marketplaces and search advertising
- Focus
- User acquisition, paid media, measurement, experimentation and growth leadership
Approach
Data‑informed. AI‑forward. Without the slop.
AI makes marketing faster. Three things keep the work accurate.
The judgment layer
A human in the loop on every output. Senior people decide where spend goes, what to test and when to stop.
Hands on the work
The person who sets up your tracking is the same person who reads the results and tells you what to do next.
A small, experienced team, multiplied by good tools.
Services
Four ways to work together
Start with the sprint. It shows which problem you actually have before anyone signs a retainer.
Audit + Implementation Sprint
Find what's limiting growth and fix the most important problems in 3–4 weeks.
- Kickoff and business-goal alignment
- Audit of accounts, tracking, reporting and funnel
- Prioritized findings and a 90-day action plan
- Up to 8 agreed fixes, made and QA'd
- Handoff and a written recommendation on next steps
Paid Media Management
Day-to-day ownership of your paid-media program.
- Campaign operations and budget pacing
- Bidding, audience and testing strategy
- Analysis, reporting and the commercial read
- Weekly check-in and monthly review
- Client-owned ad accounts, 90-day initial term
- For programs spending more than $10,000 a month
AI Marketing Ops
Reliable data, less manual work, dashboards people use.
- Workflow mapping and bottleneck diagnosis
- Data connections, tracking fixes and dashboards
- AI-assisted research, analysis and briefing workflows
- Human checkpoints, documentation and training
- 30-day stabilization, then optional maintenance
Fractional Leadership
Growth leadership, part time.
- Growth Advisor, 8 hrs a monthAdvice only. Performance review, experiment priorities, budget and channel guidance.
- Head of Growth, 24 hrs a monthOwns a defined growth agenda. Strategy, KPIs, roadmap, team and agency direction.
Not sure which fits? Start with a discovery call.
Results
Selected work
Work our team led in-house at category leaders in commerce and social.
Global commerce platform
Resetting acquisition payback
Problem
Reported acquisition economics didn't reflect regional customer value and payback.
Approach
Separated regional economics, ran geo-split incrementality tests, and shifted spend while protecting volume.
Results
−71%
Acquisition payback vs. baseline, with volume preserved.
Consumer social platform
Fixing early advertiser churn
Problem
New advertisers churned within days of onboarding, held back by education and cold-start gaps.
Approach
Diagnosed both causes, A/B tested lifecycle education by journey stage, and worked with product on a cold-start fix.
Results
33% → 40%
Early-cohort retention up from 33% to 40%.
Across the wider role: +35% YoY revenue, +18% advertiser MAU, +34% funnel conversion.
Global commerce platform
AI-driven messaging and creative testing
Problem
Messaging was disjointed across demand gen, acquisition and landing pages.
Approach
Built a human-in-the-loop team of AI agents to score messaging by medium and vertical from a year of performance data.
Results
2.2% → 2.7%
Overall conversion rate, a lift of about 23%.
3 wks → ~10 days
Creative greenlight time.
Have a problem like these? Let's talk it through.
Request a discovery callProcess
How engagements run and scale
Diagnose and fix
A 3–4 week sprint finds what's limiting growth and fixes a bounded set of problems.
Run it with us
Media management, AI ops maintenance or fractional leadership, with an initial term and a written review.
Scale with a lead
As the work grows, we bring in specialists from the collective under one dedicated lead. Accountability, QA and escalation stay with us.
Client-owned accounts, with user-level access
Written scope, baseline and acceptance criteria
Monthly reporting and QA on every engagement
Need creative, copy or web? We'll recommend a specialist or help you hire one.
FAQ
Questions we hear first
Where do engagements usually start?
With the Audit + Implementation Sprint. In 3–4 weeks you get a clear read on what's limiting growth, up to 8 fixes made and QA'd, and a written recommendation on what, if anything, comes next.
Who will we actually work with?
Senior specialists from the Essor collective. The person who sets up your tracking is the same person who reads the results and makes the call.
How long do we commit for?
The sprint runs 3–4 weeks. Paid media management has a 90-day initial term. AI Marketing Ops includes 30 days of stabilization, then optional maintenance.
Who owns the ad accounts and data?
You do. We work in client-owned accounts with user-level access, so nothing's locked away if we part ways.
Do you do creative, copy or web?
We stay focused on measurement, media and growth leadership. If you need those skills, we'll recommend a specialist or help you hire one.
How much ad spend do we need?
For paid media management, more than $10,000 a month. The sprint and fractional leadership work at any spend level.
How do you use AI?
For research, analysis and briefing work, always on clean data, and always with a senior person reviewing the output before it reaches you.
What does it cost?
Each engagement is priced in a written proposal after the discovery call, with scope, success criteria and exclusions agreed before work starts.
Contact
Start with a conversation
- 1
Discovery call
We talk through what's going on, who owns the decision, budget, timing and who'll work with us on your side.
- 2
One clear recommendation
Usually the sprint, so you know the real problem before committing to anything longer.
- 3
Written proposal
Scope, success criteria, price, dependencies and exclusions, agreed before work starts.
- 4
We get to work
A baseline agreed in writing, regular reporting, then a review to renew, expand or close out cleanly.
A good fit looks like
- A reason to move now: a launch, a board target or an open role
- Access to platform, analytics and CRM or order data
- A budget owner on the call
- For paid media, more than $10,000 a month in ad spend
Thanks.
We'll reply from contact@essorgrowth.com to set up a time.